ASK
Coming out of a successful OTT Trailer launch strategy, Warner Brothers committed an additional awareness-driving toward OOH for “Space Jam: A New Legacy”. This marked the very first On Box Advertising (OBA) campaign for WB.
CONCEPT
When customers scanned the QR code featured on the box, they were transported deeper into "Space Jam: A New Legacy" content on a mobile landing page featuring trailers, music, tips for transforming the box into a fun basketball hoop, and multiple shovelers featuring Space Jam merch.
I was responsible for the conceptual and design portion of this campaign. Not only delivered never-been-done creative ideas but also, brought them successfully to life.