BACKGROUND
His Dark Materials began as an epic trilogy of fantasy novels by UK author Philip Pullman and included Northern Lights, The Subtle Knife, and The Amber Spyglass. HBO planned to premiere their trilogy adaptation on November 4, 2019 and asked Amazon to help raise awareness and drive tune-in among long-standing and potential series fans.
SOLUTION
We created an omni-channel campaign lasting one month and driving millions of impressions to HBO on Prime Video Channels. The campaign included tune-in-driving media across Amazon Books and 4-star stores, the Amazon.com H1 gateway (home page banner) and Fire TV Feature Rotator (the most visible placement of the Fire TV UI).