As an added feature for the on-box advertising portion of this campaign, my team incorporated a visual search functionality to unlock exclusive 360 content. Also, collaborated in several unique capacities: Hero Takeover, Custom Landing page, Oprah’s Favorite Things, E-gift Cards, Amazon Music.
I worked directly with internal teams to ensure the new functionality was customized and branded for the experience, and that all creative elements were visually aligned throughout the customer journey.