ASK

Coming out of a successful OTT Trailer launch strategy, Warner Brothers committed an additional awareness-driving toward OOH for “Space Jam: A New Legacy”. This marked the very first On Box Advertising (OBA) campaign for WB.

CONCEPT

When customers scanned the QR code featured on the box, they were transported deeper into "Space Jam: A New Legacy" content on a mobile landing page featuring trailers, music, tips for transforming the box into a fun basketball hoop, and multiple shovelers featuring Space Jam merch.

I was responsible for the conceptual and design portion of this campaign. Not only delivered never-been-done creative ideas but also, brought them successfully to life.

INSIGHT:
For The Lion King, Disney turned to Amazon Advertising to produce a one-of-a-kind cross-Amazon promotional program.

CHALLENGE:
How could we get the biggest bang for our marketing dollar through existing Amazon promotions? Could we put a Pride Lands twist on existing executions to help raise awareness of the film release, drive engagement with the film IP and cross-promote relevant merchandise?

SOLUTION:
Recognizing the movie release was only 4 days before Prime Day, Amazon biggest tentpole event, we developed a partnership between Disney and Prime to offer Amazon customers early access to Prime Day deals.

With multiple touchpoints including an Amazon Gateway H1 driving to a custom landing page, a special edition Lion King Prime Day live stream with early discounts, an Amazon Music promotion, Fire TV and Fire Tablet executions.

I led the entire program from ideation all the way to the execution from the creative stand point. My responsibility was to deliver cohesive campaign across all the Amazon touchpoints.

BACKGROUND

His Dark Materials began as an epic trilogy of fantasy novels by UK author Philip Pullman and included Northern Lights, The Subtle Knife, and The Amber Spyglass. HBO planned to premiere their trilogy adaptation on November 4, 2019 and asked Amazon to help raise awareness and drive tune-in among long-standing and potential series fans.

SOLUTION

We created an omni-channel campaign lasting one month and driving millions of impressions to HBO on Prime Video Channels. The campaign included tune-in-driving media across Amazon Books and 4-star stores, the Amazon.com H1 gateway (home page banner) and Fire TV Feature Rotator (the most visible placement of the Fire TV UI).

The new SapientNitro.com needed to align with our agency’s new brand positioning and more importantly, look, feel and act in a way that showed our digital chops – from both a creative and a technology perspective.

Our team helped the Irvine Company Apartments with a Digital Transformation. We made some key strides in technology, platform and customer experiences. We identified the following best practices that guided us during the redesign process: make it simple to find, easy to use, address customer issues, and personalize where possible.

I was the lead designer on this project.

To promote and drive ticket sales for Despicable Me 3 in an innovative and original way, Universal partnered with Amazon on a first-of-its-kind takeover of our trusted star rating system. We used a whitelist method to identify the product pages most relevant to our movie-going audience on Amazon.com, and replaced their stars with Minions characters. 5-star reviews became 5-Minion reviews. The execution went off without a hitch, and the Minions rating were seen by millions of shoppers across the US, Canada, and France.

This campaign won a Gold Clio in 2017. The Clio Awards annually recognizes innovation and creative excellence in advertising, design and communication and is judged by an international panel of advertising professionals.

https://tinyurl.com/y9vgasu5

As an added feature for the on-box advertising portion of this campaign, my team incorporated a visual search functionality to unlock exclusive 360 content. Also, collaborated in several unique capacities: Hero Takeover, Custom Landing page, Oprah’s Favorite Things, E-gift Cards, Amazon Music.

I worked directly with internal teams to ensure the new functionality was customized and branded for the experience, and that all creative elements were visually aligned throughout the customer journey.

Our team created Goosebump-ified experiences that Halloween shoppers would notice. And remember.

This program included Amazon Books integration and was a complex multi-touchpoint campaign including in-store physical displays, online placements, Amazon.com Hero Takeover, landing pages, Bookstore bags, bookmarks, email blasts and social posts.

I led this campaign, owning it from the initial pitch through execution, as well as attending the book signing in New York with author R.L. Stine.

I worked as one of several designers on the redesign of Lululemon.com. It is a personalized web experience that inspires, educates and challenges  Lulu guests to achieve their goals as they sweat. It will serve as the new guest experience hub for Lululemon's digital presence and also inform how their retail store experience. The site is a seamless, motivational and responsive experience. It intertwines brand and product in a way that makes learning and shopping effortless.

Avnet was founded in 1921 and has since grown into a leading global distributor of electronic components, IT solutions, embedded technology and services. The site has 4+ million products with both regional and global inventories. 

Once my concept design was chosen for the Avnet redesign, our team then consolidated Avnet’s numerous technology sites into one unified platform for a cohesive user experience. 

This was a project designed to showcase Lancome’s mascara. My idea was to make the product the heel of a high-heeled shoe, with the tag line “You know how to wear it” implying its ease of use.

Research Affiliates, LLC, is a global leader in financial world. The company chiefs wanted to focus in on a purpose and engagement model for their website that would bring value to the company and the customer now and in the future.

For a lot of consumers, financial brands are stale, so there was plenty of room for differentiation and innovation. Since editorial content is constantly evolving, it was a great opportunity for a new creative vision to make the website relevant to users.  

A complete magazine concept design from start to finish. I created the logo, designed the layout of the table of contents, and an interior two-page spread with a consistent look and feel. 

Concept work for promotion including print work. 

I was a lead designer for the HFS website redesign.

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All images used with permission from Rut Sigurdardottir.

I was the sole designer responsible for branding this new Los Angeles based gourmet hot-dog chain. 

For the Interactive Showroom, I utilized my unique style to illustrate the exterior of several models, highlighting various features such as surround sound systems and seat heating and cooling.